Change The Way You Look At Things And The Things You Look At Change

Let me tell you a quick story about when a bolt of inspiration hit me out of the blue one day about finding your niche … and what you can learn from it.

As a digital marketer and copywriter, I find myself in online communities like Facebook groups where we support one another in our work. We are often talking about how to make our business better. The conversation will turn to how to find our niche.

The conversations surround why you need to niche. Naturally, many are reluctant to define a niche for fear of missing out (FOMO). Yet, we all understand why specialties are essential if you want to stand out. How do you define yourself from your competitors without a specialty? The conversation goes sideways as they discuss all the different types of niches:

· by industry

· by the services you provide

· by location

· by problem

· by size

· demographic

There’s so much confusion surrounding this topic. As if a niche implied a tattoo that can’t be changed. A terrific suggestion is to date your niche. Much like dating, you get the chance to see if you like your niche dynamics before committing years of marketing to them. You’ll know if it’s a good match. Do you like the people, their worldview, their mission, or their language?

The elephant in the room is picking a high-value niche. One that has an appetite for the services you provide along with longstanding needs. There’s a valid reason to look at a niche from the standpoint of the ability to pay. If your goal is to grow and scale your business, finding a high-value niche is your best option.

If you want to be the general jack of all trades service provider, you will likely be paid as a commodity. Because people price shop commodities. When was the last time you looked for the higher-priced brand of tissue, aka Kleenex?

You don’t.

You look for the best price for a single ply in a square cube.

So, here’s the idea that came to me while thinking about how to drive this message home.

Let’s do some brainstorming. Think of yourself as a tool, like a screwdriver. That’s about as generic as I can think of. How would you market yourself? Hobbyist or crafters could use you. You could add something special to your design that would fit a woman’s hand better than anything else on the market. Maybe the color would be pink to appeal to women.

You could spend time daydreaming about all the possibilities to come up with one terrific new tool just for women crafters… charging more than any other screwdriver around just because it was for a specialty group.

The same is true for the service that you provide. How can you make it specific for a group of people who would not think twice about paying a premium price for your work?

And that, my friends, is the smart way to look at your niche. If you could have anything you want, why not pick one that would love to pay a premium price to have it.

While you wouldn’t pay that price, other people will. I hear this all the time, but it doesn’t matter.

You need to price your services at such a level that you’re almost embarrassed to say it out loud. Yes, that’s right. Unless you enjoy being with the tire kickers all the time, you need to change your worldview.

I really want you to take away from this because sometimes we all need someone to see things in us, we don’t see in ourselves.

I have a friend who struggles with this all the time. She knows the difference between Walmart, Target, and Bloomingdale's. But she is afraid. You need someone who believes in you and what you deliver. Someone who will nudge you to go where you know you should, but you’re afraid.

So what this means to you in your life/business is we all need to have mentors to help us grow and believe in ourselves. Someone who understands what it’s like to take risks. Someone who will link arms with you to move you forward. Closer to the rainbow that you keep wishing upon.

I remember when I raised my rates. I wanted the gig, but I wanted to be paid as a professional. I didn’t want to be classified as a work for hire, by the hour, or worse by the word.

I know my skills will transform your marketing, so I need to be paid accordingly. As a solopreneur or entrepreneur, you are the boss, so you get to pick who you work with and when you get a raise.

The first couple of times I told a client my new rates, I held my breath waiting for them to respond. And you know what, they said fine!

It’s just that simple. Maybe not easy, but simple.

So here’s your next step as it relates to what you and I just shared: joining my executive coaching program, so I can be the one who believes in you and shows you how you can be more than you think you can be.

Contact me to see if this is a good fit for you.

(On my journey, day 5 of posting for one year. Only 360 days to go.)

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