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What Writers Can Learn From Successful Vloggers

Connection is key

I used to be a TV junkie. Five years ago, I would be shocked to know that nowadays, I’d rather watch someone clean their house and unbox their latest Zara haul than watch a scripted show.

Every day, millions tune in to their favorite vlog channels to watch people share the mundane details of their lives. I’ve long wondered what makes so many of us want to consume content that mirrors everyday living when the aim of entertainment is often to escape it.

The obsession might start with a random search for a recipe or a makeup tutorial but when the nice lady speaking to you through the screen opens up about how stressful it’s been to move with her big family and her pet pigs, you’re hooked. Why is that?

Human nosiness might be one reason viewers can’t get enough of vlogs. We’re curious about other people’s lives, finding intrigue where they differ from our own and finding soothing familiarity where they match our experiences.

We step into another person’s world for minutes at a time until we find ourselves crying with them through their losses and celebrating their wins. The power of this content lies in the bond shared by creators and their followers.

Unfortunately, to the detriment of my audience building ability, I didn’t always appreciate the art of vlogging. Judging by less than extraordinary titles like ‘deep cleaning my house’ or ‘my work from home morning routine’, the content seemed dull and not worth my time.

As a writer, I wondered how such unamusing content boasted such a large viewership while topics I thought were exciting and important went ignored for the most part. As vlogging became more popular, and some of my favorite YouTubers began experimenting with the medium, I started to understand the appeal.

I used to hide behind my writing with the hope that an interesting topic and good research will speak for itself. However, since I've adopted a mindset that imitates that of my favorite vloggers, I've managed to meet my writing goals faster than ever before. I’ve also enjoyed an invaluable sense of closeness with my small but deeply appreciated…

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